Help every adoption succeed from day one.

Partner with Dear Pet Mom to reduce early-stage adoption problems. Help new families track the details that matter most in the first weeks — vaccines, routines, behaviours — while also giving adopters a special place to capture their pet’s first moments.

Become a Partner

Most adoption issues happen in the first 30 days.

The first weeks after adoption are exciting but often overwhelming. Families are trying to understand routines, behaviours, feeding needs, and medical care all at once. Without a simple way to track everything, they can feel lost or unsure, which increases stress and the risk of issues building up unnecessarily.

Common challenges:

  • Unclear routines

  • Behaviour concerns

  • Medication mistakes

  • Confusion about feeding

  • Lack of tracking

  • Adopters feeling overwhelmed

When new families feel unsure, the risk of stress, frustration, and even returns increases.

How the Pet Mom Planner Supports Adoption Success

1. Clear tracking in one place: Adopters can keep organized records of:

  • Vaccines

  • Medications

  • Symptoms

  • Feeding changes

  • Behaviors

  • Vet visits

2. Better communication with vets and trainers: A clear log reduces misunderstandings and missed details.

3. Stable routines: Daily, weekly, and monthly layouts help adopters build consistency from the start.

4. Fewer preventable problems: Good tracking leads to faster intervention when issues arise.

5. Stronger confidence: Adopters feel prepared instead of overwhelmed, which leads to better outcomes and fewer returns.

A Bonus Benefit: A Memory Book They’ll Cherish

Beyond the practical tools, the planner also gives adopters a place to:

  • Document adoption day

  • Add physical photos in the style of an album

  • Remember milestones

  • Keep notes about their pet’s personality

  • Save important moments they may forget later

The planner becomes a record of the pet’s story, one they’ll value for years.

This emotional piece makes your rescue feel even more thoughtful and supportive.

How the Partnership Works

  1. We provide your rescue with free insert cards specific to your organization
    Your team can place the card in adoption folders or include the digital version in either your pre-adoption or adoption confirmation email.

  2. The adopter scans the QR code or visits the link on the card
     They learn about the planner and can purchase it at the regular retail price of CAD 65.

  3. Your rescue receives $5 from every purchase
    You’ll get a monthly summary and a CAD 5 donation for each planner sold through your organization.

  4. The adopter gets a tool that improves their success
    And your rescue supports smoother adoptions, with no additional work required.

We’re happy to tailor the process in whatever way works best for your rescue.

  1. Zero cost

  2. Zero inventory

  3. Zero admin work

  4. Supports adopters in the most sensitive period

  5. Reduces avoidable issues

  6. Improves long-term adoption outcomes

  7. Adds value to your adoption process

  8. Gives your rescue a small, steady donation stream

  9. Works even if your team never meets the adopter in person

become a partner

What’s Inside the Planner

For adoption success:

  • Daily and Weekly routine log

  • Medical log

  • Vaccine tracker

  • Medication tracker

  • Feeding & nutrition changes

  • Symptom notes

  • Training + behaviour log

  • Grooming schedule

For memories:

  • Adoption Day page

  • Milestone spreads

  • Favourite photo space

  • Journal and reflection pages

About Dear Pet Mom

I’m Patricia - founder of Dear Pet Mom. I’m a mom to 3 rescue cats myself.

Dear Pet Mom is a Calgary-based small business supporting pet parents with tools that keep them organized, confident, and calm, especially in the early days after adoption.


“I wish I had this when I first brought my pet home.”

The Pet Mom Planner was built from real adopter feedback. With your organization’s support, we can help new families get the tools they need to succeed in the first weeks and give every pet the best chance at a stable, lifelong home.

Set families up for success and give every pet a lasting home.

Please fill out the form to connect with me or request a sample planner.

Together, we can give new families the support they need to ensure every pet stays in their forever home.